Milan is widely regarded as one of the world's leaders in industrial design, fashion and architecture. Fashion is what most people associate with the city as it is constantly competing with London, New York City and Paris, it is also the home of Italy's top fashion brands. Milan's most popular tourist destination is considered to be the Piazza Duomo (Cathedral Square); it marks the centre of the city with the extravagantly decorated gothic style, Milan Cathedral. Hiring a car in Milan is the quickest and easiest way of seeing everything this city has to offer and let's not forget the space for all the shopping bags.